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The history of WWJD (What Would Jesus Do) Bracelets (1990’s) – how a single woman spawned a 15-million-sold fad without accepting a single penny for her efforts.
During the mid 1990's, it was common to see a person wearing a brightly colored bracelet with the enigmatic "WWJD" letters printed on it. To those in the know, these four letters posed a question that would lead the person to a calculated moral decision. What would Jesus do?